Money Talks, But You Tell the Stories

‍According to direct marketers, Google now down-ranks nearly 60% of AI-generated content 

But genuine and authentic stories continue to capture the attention of your audience. Investors do value content that comes directly from fund managers, which is timely and opinionated. 

Your investment managers and analysts have access to incredibly interesting information and stories about what’s making the world go around. Why not encourage them to bring back self-shot phone footage from their investment trips? 

Some basic training in journalist techniques can make a big difference and it’s something our experienced team can help with. We have seen how a personal, well-shot video effectively breaks through the noise of generic content.

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29% of businesses lose customers because they don’t offer multilingual support [1]

Clients whose first language is not English often have to work harder to translate in their heads or make do with subtitles.

Instead of driving away leads, why not try our AI and advanced lip-syncing transcreation services? This can help you add a personalised human touch, and deliver thoughtful stories to connect with clients in any part of the world.

We predicted the use of AI-generated multilingual avatars in storytelling 5 years ago. Some forward-thinking businesses saw the benefits and we now help create localised communications that attract investment from global geographies.

^{[1] Source: Murphy, Anna. “Found in translation: How multilingual support helps you scale customer experiences”. Intercom. https://www.intercom.com/blog/multilingual-support-stats/} 

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Make your stories an experience, not an ordeal

We've reached peak content – the competition for attention is enormous and your story needs to offer value. Is it full of heavy jargon? Is it overly-sanitised to the point that it’s bland and out of date? Are you still in “sell” mode rather than offering genuine opinions?

We are visual creatures and love graphical content. So adding bespoke animations to simplify complex information and create engaging, bite-sized narratives goes a long way.

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Lastly, 79% of B2B executives favour video over text [2]

While a 3-page document about industry trends often goes unopened, your clients appreciate stories told in the form of relatable, short-form videos. This LinkedIn post featuring our Senior Motion Designer’s insights on creative storytelling delivered some of our highest ever engagement rates.

^{[2] Source: HubSpot. (2023). “The State of Video Marketing Report”.}

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To ensure your stories are not just heard but remembered, get in touch with us today.